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Our Crazy goal is to be the number one choice of Entrepreneurial Business Leaders serious about achieving their Crazy goal.

How will we achieve that? By applying our
Olympic-winning strategies, individuals, teams and organisations will focus on what will make their boat go faster, rather than what’s in front of them.

Need help defining YOUR Crazy goal?
Get started here...

  • The Speech
  • Company Overview

"Our business is doing fine – but how do we make sure we keep getting better?"

Things are going well for us. But how can we keep our focus and raise our performance?

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"My team doesn’t feel like it’s high performing. Why’s that?"

We’re not clear about our goals – or how we should work together? How do I change that?

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"I need new ideas to motivate my sales team to keep winning."

How do other successful companies do it?

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"Which speaker will inspire my audience?"

Who do other conference organisers recommend?

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"I know I can be a high performer... but how do I rediscover my mojo?"

How do I find the energy and focus to reach my full potential at this time in my career?

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Love the concept? These resources will help you achieve your Crazy goal.


Performance Insights

Discover how the Will It Make The Boat Go Faster? Performance Principles can improve performance and move you, your team and your organisation closer to your goals.

Sign up to our regular Performance Improvement Insights with a mix of stories, tips and hints to make your boat go faster.

Sign up

Setting Business Goals - Your Cribsheet

Test out your current business goal setting with key aspects from our approach. Fill in your details and we'll email you our 'Setting Business Goals' cribsheet - and let us know how you get on.


Case Studies

“Our Crazy goal to double the UK business to £50million doesn’t look so Crazy anymore!”
Jane Gorick, Managing Director, LPR UK

Full case study

The Book

“A fascinating
and inspiring book.”
Lord Coe, KBE

Personally signed by the author
Ben Hunt-Davis MBE

Buy now

Rather unconventionally, we love getting emails! Please get in touch with any comments or questions, or stories about how you’re improving your performance and making your boat go faster.>>

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