Will It Make the Boat Go Faster? takes Olympic-winning strategies and helps you to apply them to your career, your business, and your life beyond.

We teach individuals, teams and organisations to use simple, consistent, everyday actions leading to measurable performance improvement and habitual excellence.

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Performance Insights

High performing teams – how do you create them?

Latest leadership tools for teams

Performance Improvement – case studies

Setting business goals & achieving them

Leadership Events at British Olympic Association

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The book

“A fascinating and inspiring book.” Sebastian Coe, KBE
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Love the concept?

We’ve got plenty of Olympic-Winning Strategies, articles and videos for you to access to help you drive performance improvement and achieve your own Crazy goal.
These valuable resources will be available in our library shortly.



Case Studies

Could these success stories translate to your business?

Our Crazy goal to double the UK business to £50million doesn’t look so crazy anymore!

Jane Gorick, Managing Director, LPR UK

Full case study »

I had high expectations of the Will It Make The Boat Go Faster? Programme... I’m pleased to say they’ve been exceeded.

Kate Markham, Managing Director, Hiscox UK Direct

Full case study »

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