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What's YOUR Crazy Goal?

Helping individuals and teams to realise their ambition and achieve results - through teamwork and a steely focus on performance.

Crazy Goal Programme All Programmes


1. GB Men’s Eight Win Olympic Gold in Sydney

Focus on Performance...the results will follow

Will It Make The Boat Go Faster? was born out the story of an ordinary guy achieving something extraordinary. In 1998, consistently failing to medal or even make the final of major regattas, the GB Men’s Rowing Eight decided to fundamentally change the way they worked and how they worked with each other. Their focus became purely about performance, the results they hoped would follow.

They approached things differently, critically asking the same question with every single action they took… Will It Make The Boat Go Faster? Along their journey they learnt the sustainable, dependable techniques and behaviours that drove continuous team improvement. The outcome 18 months later, against all reasonable odds, was a stunning Olympic Gold on the waters of Sydney.

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2. The Will It Make The Boat Go Faster? book is published

Inspiring and Motivating

9 years on from Sydney, Ben and Harriet Beveridge published an award winning book called…Will It Make The Boat Go Faster? Acclaimed by many leading lights from the world of industry and sport the book inspires and motivates readers to reach their own crazy goal.

The link between what Ben achieved at the highest level of sport and how it relates to everyone’s every day performance is firmly established.

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3. The Will It Make The Boat Go Faster? performance consultancy is launched

Olympic Winning Strategies for Business Success

In the year of the London Olympics, co-founders Tom Barry and Ben Hunt-Davis launch our performance consultancy. The goal is simple and clear. To take a proven, bullet proof, case study from the highest level of sport and apply it to the business world.

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4. From London to Rio

Improving Client Performance

Will It Make The Boat Go Faster? now has over 60 active clients across 13 countries, working across a myriad of different business sectors. Our work has taken us to Dubai, Thailand, Kenya, U.S.A and across Europe but a majority of our work remains in the UK where we partner with clients throughout England, Scotland and Wales.

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