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Marketing Manager


About Will It Make The Boat Go Faster?

Will It Make The Boat Go Faster? is a fast-growing performance and leadership consultancy founded in 2012 by Olympic Gold medalist Ben Hunt-Davis and Tom Barry, an experienced leadership and team specialist.

Our story starts with Ben’s journey to the 2000 Sydney Olympics with the GB Men’s Rowing Eight. Central to their preparation, and turnaround from perennial losers to Gold medal winners, was the way the crew used the simple question “Will it make the boat go faster?” to challenge everything they did.

This incredible story and its strategies became the basis for a memorable keynote speech, a best-selling business book and a range of performance principles and behaviours that drive our high performance programmes, board consultation, workshops, events and leader-led learning products.

You’ll have heard of many of our clients, who range from the largest and most successful multinationals to rapidly growing mid-market companies. We help these organisations, their leaders and teams create their Crazy Goal and then achieve their best possible performance.

We’re in our 6th year now and have made huge progress, but we want to increase the pace still further, and we’re looking for others to help us.


About the Head of Marketing role

This is your opportunity to be at the heart of our business. Your role will be to drive the company’s wide variety of future marketing activity across digital, print materials, direct campaigns, social media, events and existing client marketing. This is a hands-on role with a strong focus on co-creating the strategy, building and managing the marketing plan and running the day to day activity.

The role reports into Chris Martin, the Commercial Director at Will It Make The Boat Go Faster? Chris spent over 15 years in Marketing and Commercial Director roles in Financial Services before joining his first consultancy in 2012. Chris remains very actively involved in the marketing strategy and approach, providing all the support that is needed for this person to be successful in the role. He is looking for a senior marketeer who thrives on high levels of autonomy, has a strong pride in their work and is determined to make a difference.

You’ll be responsible for:

– Help to shape and then deliver the marketing strategy and plan

– Help to shape and then deliver the marketing strategy and plan

– Increasing the brand equity and awareness in key markets

– Run digital marketing activity to increase the sales pipeline and new business opportunities including PPC, SEO and email marketing

– Develop and maintain the sales and marketing materials needed to support core programmes, new product development and client proposals

– Help to promote and attract attendees to the key WIMTBGF? events including breakfast roundtables, client dinners and large-scale brand events for new prospects and existing clients

– Creative, impactful and timely updates of the company’s social media channels

– Maximise content and performance of the Will It Make The Boat Go Faster? website including monthly reporting of results

– Supporting the business by driving content from within our own ‘Olympic team’ to update the blog and send out monthly Performance Insights

– Manage external suppliers and freelancers for art working, graphic design, print materials, PR, PPC, videographers, photographers and web development

– Drive regular film content for website, programmes and YouTube

– Own the marketing spend and budget

– Work directly with PR consultant to help shape and drive the PR approach and content

– Manage the production of client case studies, event wrap-ups, thought leadership articles and whitepapers

– Understand the broader marketplace (positioning, price and product) for keynote speakers, performance programmes, speech agencies and competitive offerings

You’ll be based in or close to London. Our office is in Hammersmith but flexible working in hours and location are very much a part of how the team works…it’s all about performance and how you achieve results, not where or when.

The Person:

– We are looking for an ambitious and energetic marketing person who is happy dealing with the strategic approach as well as the key day to day marketing activities

– Curious about our world, keen to learn, happy to speak to clients at all levels to better know the work we do and the impact it has

– Very comfortable with digital marketing strategies but also attracted by the variation offered in the role across the marketing mix.

– Ideally (but not essential) you will have experience of marketing professional services to the corporate sector, or at least experience in B2B marketing

– Enjoys numbers (!) and the analysis of performance to drive improvement

– A self-driven person who thrives in a small, rapidly growing company

– Responds well to strong levels of autonomy and the ability to make a real difference

The Rewards

– A forward-thinking consultancy with a flexible approach to working hours/patterns. A place of work and team who are respectful of boundaries set by all parties in order to achieve work/life success and enjoyment.

– A thriving culture based on fun, hard work, desire, pride, support and happiness

– Strong opportunities for career development and progression in a small and dynamic business that aims to look after and support each other in our personal and professional goals

– A chance to learn the Olympic winning secrets to high performance and leadership!

– An attractive base salary of c. £50,000

– Up to 15% bonus paid every half year (based on personal performance and company performance) and a contributory pension scheme. Company bonus has been paid for each of the past 3 years.

– Ability to make a real difference to the Will It Make The Boat Go Faster? business and your own career aspirations.


What next?

Ideally, we would like to recruit the person for this role to start as soon as possible. Please could you provide a CV and covering letter outlining why you think you might be the right person for this role..