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What we do

Our company’s title really does give a clue to our approach! Whilst the question ‘Will It Make The Boat Go Faster?’ was born of an engaging Olympic Gold Medal story, it remains one so straightforward and clear that it leads our work with all our clients.

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What we do

You might be in a high growth company, part of a business in a mature market or sharing the excitement and focus of a PE backing or financial event. No matter what your industry, speciality, experience – and whether you’re leading a newly-established group or are part of a tried and tested team - we help you to make the most of your talents and systematically, day by day, excel as an individual, team or organisation.

Our business is helping our clients to find the ideal tactics to focus on what matters, and to imaginatively and systematically seek improvements for the best possible performance. We create and reinforce a practical approach to performance, introducing Olympic-winning techniques that you and your team can use independently, long-term. Along the way, you’ll discover the essential Will It Make The Boat Go Faster? Performance Principles and High Performance Accelerators. And use proven tools and a common language for continuous accountability: Evidence Walls, Bullsh*t Filters, Bouncebackability and Telling It Like It Is!

How We Do It

Motivating, Inspiring, Making a Difference.

Olympic – Winning Strategies

For Business Success

We help to cut through what’s in front of you so that you can focus on what’s important. This means that you really can create an organisation in which everyone clearly knows which boat they’re in – and how to make it go faster, systematically, day by day.


Elite performers don’t simply work hard

– they also work differently. By challenging both what they do and how they do it – and by knowing what matters most – they change how they perform, measure it, and improve. Each day, often in small increments, they focus on what will make them better at what they do.

This is what we relish doing: helping our clients to focus differently, imaginatively, adventurously, habitually, every day, on what matters for the best possible results.

We come with a success story.Our way of working is inspired by Ben Hunt-Davis’s amazing journey to Olympic gold in the men’s rowing Eight at Sydney 2000. Everything we do is influenced by the long, enlightened process that won that medal. It’s a tale of combined talent, supremely focused preparation and hard work. What won the race? Not just the combination of these elements, but the way in which these elements were made to work together.

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This is what we relish doing: helping our clients to focus differently, imaginatively, adventurously, habitually, every day, on what matters for the best possible results.


Three Performance Principles

Our three Performance Principles help you to flourish by doing the right things, and doing them better, on a daily basis:
  • No. 1

    Focus on What’s Important

    Senior teams clarify their ambition, then ensuring that all actions, decisions and behaviours are aligned under that vision.

    Establishing the beliefs and personal motivations that help deliver day to day success for everyone in their role.

  • No. 2

    Focus on Performance, in order to get results

    Understanding specifically what ‘gold winning performance’ looks like and the habits, resilience and mind-set needed to achieve it day in day out.

  • No. 3

    Work Together Effectively

    How to get the very best out of a wide variety of others to achieve goals.

    Creating a silo-free environment where performance improvement drives conversations, feedback and collaboration.

Watch Our Videos

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Will It Make the Boat Go Faster? Magazine

Latest performance insights, e-course & films

Creating new habits and making them stick!

Posted: 26th October 2018

Learning Agility – How Can We Learn Faster Than Our Rivals To Make Our Boats Go Faster

Posted: 10th August 2018

So much to do, so little time!

Posted: 13th July 2018

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The latest thinking from the world of sport and business on performance, leadership and teamwork

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