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We’d love to share the Will It Make The Boat Go Faster? way with you! If you have any questions, would like to know more or enquire about our consulting, speeches, programmes or rowing days – please complete your details and a little bit of information about what you’re looking for below.

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Who we are


A dedicated and passionate team who love what we do and are determined to make a difference for our clients. Vast experience of developing individuals and teams to reach their full potential and have some fun along the way.

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How it began

From an Olympic gold medal to creating business success

In 1998, following another disappointing regatta in Cologne, Ben Hunt-Davis and the rest of his GB Eight rowing team realised that if they carried on doing what they were doing, they would keep getting what they’d been getting – which was a lot of 7th place finishes!

So instead, they decided to approach things differently, critically, asking the same simple question with every single action they took: ‘Will it make the boat go faster?’ Along their journey they learned the sustainable, dependable techniques that put them on track for their gold medal at the Sydney Olympics in 2000.

We started Will It Make the Boat Go Faster? Ltd because we feel that so many of us struggle to identify the critical factors that would transform our careers, our businesses, our lives beyond. We spend too much time doing the things in front of us – wasting a lot of time doing the things that aren’t making a difference, rather than tackling the things that matter.

Now we want to share these strategies and techniques with you, giving you the tried and tested Olympic-winning strategies that will help you thrive in your chosen adventures.

Meet our team


We’re proud to not only work with some fantastic clients, but also to have an inspiring bunch of talented people in the Will It Make The Boat Go Faster Team?

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Performance Principles & Accelerators

The strategies, behaviours and habits that change performance

The success that Ben and his crew achieved centred around what they did day in, day out. They established a set of performance principles, behaviours and strategies that enabled them to improve or maintain performance across all aspects of their work. Always the ultimate goal, a gold medal in Sydney, was underpinning their approach. Every day they challenged if what they were doing was making the boat go faster.

Watch Our Videos

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Will It Make the Boat Go Faster? Magazine

Latest performance insights, e-course & films

3 Benefits Of Change

Posted: 14th September 2017

Leading Change Through Storytelling

Posted: 2nd August 2017

Are You In The Mood?

Posted: 7th July 2017

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The latest thinking from the world of sport and business on performance and teamwork

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